If you are in the AdSense business, you have probably read a lot of myth about the perfect template for your website that can generate the most amount of money out of your traffic. Well the myth is a legit concept. All website templates are not created equally. If you are running a classified website you use certain type of template, if you are running corporate website you will definitely use different type of template and same is for AdSense targeted website.
The reason for being so specific when picking a template for your website is to minimize the work required on behalf of your visitors to find out what your website is all about or to guide them right into the main purpose of their visitor without making them loss their focus. There are common trends on the internet these days regarding look and feel of certain types of websites. Say, almost all frequent internet users can identify a web 2.0 looking website comfortably.
When you take the burden of figuring out what your website is about from your visitor, then you can easily catch his/her attention to the pass your message right away.
If you can’t catch your visitors’ interest in the first few second of his/her arrival to your website, then they will close the browser or hit the back button. This is called “the visitor bounced”. Bounce rate of your website in one of the parameters that search engines (may) evaluate the relevance of your website for the key word you want to run for.
Having said that, you can see why picking the right template is a crucial for your AdSense website success. Of course, the good old saying – “content is king” is still true. But apart from having good content, you also need to have the right kind of template and place your AdSense ads in the right position to get those precious clicks from your visitors.