The term ‘niche’ in marketing terms, refers to focusing on a specific need (product or service) that is not addressed by mainstream competitors. This classification takes into account all aspects of the market including its reception of the product, the psychology of the customers, production quality, price range as well as demographics.
What is Online Niche Marketing?
Online niche marketing employs the same techniques as regular niche marketing. This technique is mostly used for affiliate marketing. A website can be designed to tap into a specific niche of the market, but on a global scale; which will help you to promote, and bring in a regular flow of income.
Keys to Implementing a Successful Online Niche Marketing Strategy
Online niche marketing comprises several steps before you can succeed in your venture. As a marketer, you need to figure out your field of expertise. Determine what you can offer that would be different, because that is what will set you apart in your chosen field.
People involved with online niche marketing make use of various keyword research software and websites that generate profitable keywords. Some of the most commonly used software includes Keyword Elite, Overture from Yahoo marketing, Wordtracker and Nichebot to figure out profitable keywords for specific niches. The key to finding a profitable niche in online marketing would be to target a keyword that has remained comparatively less used. These are rather lower cost keywords, and are also alternatively known as long tailed keywords.
You need to put these keywords through an online tool that would help you to determine the number of websites that feature this same set of keywords, and the number of times web users have searched for these. You can make use of a tool like Product Idea Evaluator. The next step involves sorting these keywords on the basis of a demand and supply ratio. These are keywords that have been frequently searched for, but there have only been a handful of websites that have managed to provide relevant information.
Use Pay Per Click to boost your Drop Ship Business
Now you need to check the Pay-per-Click or PPC prices of each of these keywords. You can utilize tools like Overture and Google AdWords. Go for the drop ship products that are part of an affiliate program, and therefore offer high commission on each click.
Consequently, you need to go ahead and develop your own web page content for that product, as search engines will penalize your drop ship site if you duplicate content from other websites. You can have content that is similar to other websites, in terms of facts or topics, but it cannot be the same word, for word. This process will take considerable amount of time and after a while you can see your website feature in the top search results. The increase in the number of visits to your website will consequently be reflected in the revenues generated through the websites, and your website ranking. You can utilize this profit to make some more investments, probably for some more of online niche marketing.