For setting up your online business, you need a great eCommerce website with awesome functionality, robust features and user-friendly design. A good website is the one which is simple to use, simple to manage and can let you control over maintaining your website.
While the concept of an eCommerce website is pretty simple, various business concerns and wide range of eCommerce solutions makes it somewhat complex. Following are important features of a website on which you need to pay extra attention to power your online store and build a strong foundation for digital success.
1. Store Management
For having a great e-store, you must choose the best eCommerce solution and platforms which can offer you simple installation, intuitive administrative panel, user friendly design etc.The overall appearance of your website is amazingly impactful. Get the best logo and colour scheme to help promote recognition and trust.
2. Customer Experience
The purpose of your e-store is to increase your customers and generate more sales, and therefore everything about your website should be customer-oriented. To provide an amazing experience to your visitors make sure that your website offer an easy to use navigation, simple interface to upload photos and support all popular payment gateways including PayPal, money orders, checks, and credit cards.
3. Order Management
Integrating a smart order management tool in your website can help you update your customer’s orders and record automatically. Your customers can easily track their order and check the record of all placed orders.
4. Marketing and SEO
Perhaps your website is visually appealing, but it’s worthless if it doesn’t appear on Google search results and draw any traffic. For enhanced web traffic, you need to get it SEO optimized and make sure to have SEO friendly URLs, auto generated sitemap, etc. Perfect your great design efforts with appropriate marketing plans. Set up a healthy social media presence and hire effective SEO services for your business.
5. Security and Support
Customers are suspicious about the payment data leakage when shopping online. Just ensure that you have integrated most secure and safe payment gateway and included PCI DSS security compliance in your website to enhance data security. Also, your eCommerce platform should have a powerful and active support system and community, so can help you when you’re having problems.
6. Fast Load Time
Slowloading website can adversely affect your visitors and sales. Before you launch it, make sure to test and analyse the load speed of your website and if your developed eCommerce website takes much time to load, you must improve its speed.
7. Mobile Optimized
Nowadays, most people use their mobile devices for Internet surfing or shopping online therefore you need to ensure that your store is mobile optimized – developed especially for mobile devices.
When a customer visits your website, he or she must know what to do. A call-to-action must be there on your website that should drive customers to make a purchase or to collect more information.
A blog for your business may generate great traffic, helping you promote your services and products in search engines and building trust with buyers. Since your blog is all about your business and more, it probably helps your customers know more about you and your business and building more trust.
10. Search Bar
Integrated search functionality is an essence today, but just simple search integration will not work that well, therefore, it’s worth to make some upgrades. Add multiple filters so users can browse through different categories and easily and quickly find the desired product.