If you want to start your online business instantly and without incurring much of expenses, you can choose to go in for turnkey websites. You get many advantages from them. At the same time, you should know the drawbacks also so that you can adopt the required caution to earn well from them.
The main advantage in turnkey websites is that it is easy to install and is suitable even for those who do not possess much of a technical knowledge. You should not think that these are just templates or scripts but they are fully functioning websites. Just a couple of days are more than enough for your turnkey website to be ready.
You can customize the website because you can easily alter its complete appearance to your taste. Managing the website and adding, editing, deleting the pages according to your requirements are quite easy. The title and Meta tags can be customized to suit your needs. You can start the business almost instantly. You are not going to incur exorbitant expenses for acquiring them.
If you do not opt for a turnkey website but choose to start your online business from scratch, you should spend a lot of time and energy to research and start building the site from scratch. All those who can not afford to spend so much of time opt for turnkey websites. Even web developers opt for these websites if there is a paucity of time.
The main disadvantage in turnkey websites is that you get the same template as many other online marketers who opt for them get. You should edit and customize the website template to your taste and requirements. The contents should also be changed accordingly. If you do not have a unique content or design, the search engines may penalize you for that.
If you do not have a unique template, your search engine ranking will also get a beating. This is because search algorithms of popular search engines like Google and Yahoo group similarly designed templates together.
One more disadvantage can be in updating the database of products. Some providers do not update these details and hence you should personally supervise and ensure adding of new products, whenever they are introduced. This is very important because customers should come back to you again and again for the same products as well as the new ones you add to your kitty.
But, it is definitely a good thing that by acquiring turnkey websites, you save a lot of your precious time. You need not spend huge money for getting the website designed by a web designer. The disadvantages of these websites can easily be surmounted if you customize and update them according to your requirements. The major advantage is that you can do your online home business without being answerable to any one and you can do your job any time you want in the comfort of your home.